Market3rs

For a marketing agency presenting itself as innovative, its own website is the first demonstration of the claim. A slow or clumsy site contradicts the message before anyone reads a word, which moves performance from a technical requirement to a positioning one.

Hence the project constraint: a smooth experience and minimal load times, without giving up dynamic content.

Minimal load times is not a verifiable objective until it is tied to a measurement. The reference is Core Web Vitals, which describe three distinct things: how long before the main content appears, how stable the page stays while it finishes loading, and how responsive it is when the user interacts.

These degrade for different reasons and have to be watched separately. An unsized image does not slow loading but makes the layout jump; a heavy script moves nothing but blocks the first click. On a site meant to demonstrate digital competence, both flaws get noticed.

Development used Nuxt to take advantage of server-side rendering. That choice resolves the classic trade-off of sites built as JavaScript applications: rich interactivity is there, but content reaches the browser and search engines already rendered, without waiting for client execution.

It is why SEO here is native rather than a later intervention: the page the crawler receives is the complete page.

Deployment is on Kubernetes, a choice with a concrete rather than fashionable rationale under server-side rendering: unlike a static site, every request consumes compute, so capacity has to be sized and has to be able to grow.

Kubernetes provides the horizontal scalability and high availability needed so that a campaign driving concentrated traffic does not translate into a site that slows down exactly when it is being looked at.